Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Hey, it’s been a minute, hasn’t it? Sorry! I wanted to jump on the blog today because, as I approach my 10th year in the PR industry (ugh, mentally I’m still 21), I was doing a bit of reflecting the other day. Taking a little trip down memory lane and reminiscing the highs and lows… Continue reading The Terrible PR Career Advice I Now Choose To Ignore
I'm back for my first blog of 2025 - and picking up the topic of influencers. It caught my attention recently that TikTokker Becki Jones (who side note, I bloody love) has been collaborating with Vinted. With engaging with her videos, however, also comes the inevitable hate train that follows her. And so, it also… Continue reading Lessons From The Becki Jones x Vinted Collab
ICYMI, Bluesky , a new social media platform created by Twitter’s co-founder and former CEO Jack Dorsey, has climbed to 22 million users in just a few weeks. Though this is dwarfed by X's colossal 611 million user base, such unprecedented growth in such a short amount of time should not be understated. Even I've… Continue reading Why It’s Time To Say Hi! To Bluesky
Last night at Leopard, we had one of our Open House events where people looking to get into the world of marketing can come along, hear talks from some of our team, and chat to us about kickstarting their careers. I spent a lot of time talking to wonderfully passionate, enigmatic, talented people - and… Continue reading How To Get Ahead As A PR Newbie
If anything proves that making a ‘marketing bingo card’ is an impossible feat, it’s the unexpected virality of a baby pygmy hippo affectionately named Moo Deng – or Bouncy Pork. Not only is she my latest obsession, my spirit animal (which I can definitely claim seeing as she was born only 2 days after my… Continue reading Moo Deng Marketing Moments I LOVE
I can't be the only one really, really feeling it at the moment, can I guys? The nature of this job means consuming the news every day, but when nearly everything you read is fuelled by bigotry, racism and hatred - it wears heavy on the heart. So, I wanted to share some advice I… Continue reading How To Cope When The News Gets Too Much
I know we’re the architects of our own algorithms, but is it just me, or is ‘rage bait’ everyyyyyywhere at the moment? In case you’re wondering what that is (Gen Z-er here, hello!) it’s where creators make content deliberately designed to provoke anger and outrage to increase engagement. Think: people who create WIEIAD (what I… Continue reading Why ‘Rage Bait’ Is A Waste Of Time
If you follow me on LinkedIn you might have seen the news that today is my last day at Source PR after nearly 5 years. Sob! As many of you will know I’m no stranger to how much I’ve loved working here. It's brilliant having a manager who genuinely cares for your wellbeing and improvement,… Continue reading Reflecting On The Past Half A Decade
"What IS that?" Perhaps The Unknown is indicative of a lurker in all of our lives - one many of us are not sure is a helper or a hindrance... I'm not even going to ask if you've heard of the now-infamous Willy Wonka Experience Glasgow, I'm sure absolutely everyone with access to a smartphone… Continue reading Why AI Will Never Replace Proper PR Professionals
There's been a lot of talk on PR Twitter over the last week on integrity. Our responsibility, as communicators, to provide ethical, reliable and accurate stories to journalists. Those of us who've worked in the digital PR industry, we've probably had at least some experience questioning what's worth putting out there for the sake of… Continue reading The Conversation Around Ethics In Digital PR
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 