Marketing is an essential part of building brand awareness, but it’s also an important part of generating sales. There’s no point in generating leads if you can’t turn them into actual customers, after all. That’s why conversion rates are always an essential KPI. You could find yourself in a position where you need to improve… Continue reading 3 Great Ways To Improve Your Marketing’s Conversion Rates*
Networking Events 101— The Key To Make Them Work Harder*
Networking events can evoke a mix of excitement and anxiety for many of us. While the promise of connecting with like-minded professionals and potential opportunities is enticing, the prospect of striking up conversations with strangers can be daunting. It's not uncommon to feel a wave of apprehension before stepping into a room filled with unfamiliar… Continue reading Networking Events 101— The Key To Make Them Work Harder*
Know How To Market Your Site, Not Just Your Business*
A lot of business owners make the assumption that their website is, first and foremost, a marketing tool for their business. In reality, it’s usually a lot more. It’s the platform for your business, its online representation, a manifestation of your brand and, for a lot of online businesses, it is how you facilitate your… Continue reading Know How To Market Your Site, Not Just Your Business*
Reflecting On The Past Half A Decade
If you follow me on LinkedIn you might have seen the news that today is my last day at Source PR after nearly 5 years. Sob! As many of you will know I’m no stranger to how much I’ve loved working here. It's brilliant having a manager who genuinely cares for your wellbeing and improvement,… Continue reading Reflecting On The Past Half A Decade
Why AI Will Never Replace Proper PR Professionals
"What IS that?" Perhaps The Unknown is indicative of a lurker in all of our lives - one many of us are not sure is a helper or a hindrance... I'm not even going to ask if you've heard of the now-infamous Willy Wonka Experience Glasgow, I'm sure absolutely everyone with access to a smartphone… Continue reading Why AI Will Never Replace Proper PR Professionals
The Conversation Around Ethics In Digital PR
There's been a lot of talk on PR Twitter over the last week on integrity. Our responsibility, as communicators, to provide ethical, reliable and accurate stories to journalists. Those of us who've worked in the digital PR industry, we've probably had at least some experience questioning what's worth putting out there for the sake of… Continue reading The Conversation Around Ethics In Digital PR
4 Things I’ve Learned From My First Networking Events
On my (very dull and rainy!) drive home from today's networking event, light may have been nowhere to be seen outside, but did switch on inside my head. Having just completed only my second-ever solo trip like this, I thought - there's actually a lot to learn here, and I've taken away more than just… Continue reading 4 Things I’ve Learned From My First Networking Events
Does Floating Things Down The Thames Still Work?
Evening guys, back on the blog to write about a very important topic – the PR rite of passage, floating something down the Thames. From giant lottery balls to Spiderman and even the Olympic rings, marketing folks have been responsible for keeping London’s waterways active for decades. And honestly, though a part of me has… Continue reading Does Floating Things Down The Thames Still Work?
How YOU Can Make PR A Kinder Place
Ello. No your eyes don't deceive you. I've finally blown the cobwebs off my laptop (@work - I'm joking obviously I use it every day 😉) and kicked my arse into gear to boot this blog back into life. And for a very good reason, I think. I'm currently sat in the airport and was… Continue reading How YOU Can Make PR A Kinder Place
My Top 5 PR Campaigns Of April 2023
With Barbenheimer on the horizon, April's roundup includes some PR greatness from Mattell and the Barbie Movie marketing team as well as my FAVOURITE April Fool's joke of the year and the vending machine of my dreams. Here's my pick of my favourite campaigns from the month. My Top 5 PR Campaigns Of April 2023… Continue reading My Top 5 PR Campaigns Of April 2023
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 