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Over the last few months, the world has changed beyond all recognition. One day high-streets were bustling, filled with people rushing around, going about their normal lives or enjoying days out with friends and family, the next, shops were closed, streets were empty, and looking in from the outside, life seemed to have stopped.  Of… Continue reading Communicating With Consumers During Covid-19 Lockdown* (Paid Collab)

According to research, 78% of internet-using individuals conduct their product research on the internet? It shows how fast digitization is taking over the world, making the internet the best place to meet and market your goods and services. Below are a few tips to help you start your online marketing journey. Consider email marketing Email… Continue reading Strategies For Marketing Your Business Online* (Paid Collab)

Effective marketing enables you to increase awareness of your brand, engage your target audience, acquire more customers and retain a higher percentage of your customer base. In short, marketing can be the difference between a successful enterprise and a failing one. If you want to achieve your commercial goals, it’s important to have a sure-fire… Continue reading The 3 Most Overlooked Aspects Of Marketing* (Paid Collab)

2020 hasn't gotten off to the best of starts really, but that doesn't mean we should lose focus on our marketing strategies. Below, I'm sharing some tips on the 6 best marketing trends to pay attention to this year*. The world of marketing is never short of exciting new trends to adopt. Companies need to… Continue reading 6 Marketing Trends To Pay Attention To This Year* (Paid Collab)

We are facing a never-ending battle with time. As we get older we find that we have a lot to face up to. We can also find ourselves tinged with regrets but we also may think about making significant changes to our lives. Getting older is, for some people, about edging one step closer to… Continue reading Now Is Year Zero: Aging With a Better Mindset* (Paid Collab)

How can we define brand story? A brand story is designed to retell the events that led to the creation of your company. The story should explain the mission behind your existence to date. In the same way that an engaging movie draws you in; your brand story should appeal to the emotions of your… Continue reading 6 Tips To Tell A Powerful Brand Story* (Paid Collab)

Artificial intelligence refers to various computers or machines that can imitate cognitive functions such as problem-solving or learning. This computer science tries to understand the nature of intelligence and then creates an intelligent software program. The intelligent software program ‘thinks’ and performs according to the data that it’s presented with. AI is not the same… Continue reading 5 Ways AI Is Shaping Digital Marketing* (Paid Collab)

You may very well not know what you want to do with your life just yet and the idea of a career path is something that you're not ready for. But before this, we have to think about how we can expand our educational horizons. When we are stuck in an educational treadmill, we can… Continue reading Not Just About The Textbook: Expanding Your Educational Horizons* (Paid Collab)