Effective marketing enables you to increase awareness of your brand, engage your target audience, acquire more customers and retain a higher percentage of your customer base. In short, marketing can be the difference between a successful enterprise and a failing one. If you want to achieve your commercial goals, it’s important to have a sure-fire marketing strategy in place.
However, marketing has evolved at a rapid pace and there are numerous aspects to consider. If you want to ensure you’ve got everything covered, take a look at the three most overlooked aspects of marketing now:
1. Buyer Personas
Buyer personas are a vital step in developing your marketing plans, but many businesses don’t see the point in creating them. However, each buyer persona represents a different segment of your target audience. When you have established buyer personas, you can tailor your marketing to ensure content engages one, two or all of your buyer personas.
This can substantially improve the effectiveness of your campaigns and, therefore, increase your return on investment (ROI). When you can assess the potential success of a particular marketing activity by determining how many personas it engages, you can streamline future workflows and hone your campaigns.
2. Local Marketing
Now that digital marketing makes up for a significant proportion of your resources, it’s easy to overlook the importance of local marketing. After all, marketing to more people must be better, right? Not always.
The way people search for content online is changing. Users are routinely using ‘near me’ or location-based searches to access the information they’re looking for. A local SEO company can help you to respond effectively to these searches. By focusing on particular geographical areas, you can tailor your marketing and pinpoint areas of potential growth. Furthermore, local SEO gives you the opportunity to cement your place in the community and become a valued business member.
3. Competitor Analysis
If planning your own marketing campaigns seems difficult enough, why spend time assessing what your competitors are doing? Because this is exactly what your target audience will be doing.
Potential customers will be looking at content from your competitors in order to decide where to make a purchase. If you want to outperform your competitors, you need to know what type of marketing they’re using, what deals they’re launching, and how they’re enticing customers. By analyzing their marketing, you can ensure that your own campaigns are more engaging and effective.
Planning a Successful Marketing Strategy
Marketing is important to businesses of all sizes and should be an integral element of your operations at every stage. While you’ll need to continuously modify, update and hone your marketing strategy, the right planning and preparation can take you from a startup to a small business right through to a multinational enterprise.
However, you don’t have to handle your marketing alone. With support and advice from marketing specialists, you can ensure you’ve got the theoretical and practical assistance you need to take your marketing – and your business – to the next level.