Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
July was a strange month and not just because it's my birthday and I officially made it halfway to fifty, but also because we had some pretty notable breaking events (thoughts and prayers with all PRs trying to cut through those news cycles), including but not limited to the hottest UK day EVER recorded, the… Continue reading My Favourite Creative Campaigns Of July 2022
Love Island, as it does every year, has me gripped by the throat. I'm ashamed to admit that I'm a big fan! But, with about 4 weeks left to go, we're already fast approaching the part I hate - the brand collaborations, the nightclub appearances, and the random partnerships that make absolutely no sense... 🤢… Continue reading Why Coupling Up With Love Islanders May Not Be The W You Think
June brought with it the Platinum Jubilee celebrations for Her Royal Majesty, and it's fair to say there was a healthy dose of PR campaigns on the heel of the action. But that wasn't the only talk of the marketing town in June, I also spotted a handful of other campaigns I really had a… Continue reading My Favourite Creative Campaigns Of June 2022
It's the eve of the Jubilee and I'm about to close my laptop for the long weekend (thanks Her Maj!), however, I couldn't finish up without a little 'platinum special' Creative Campaigns round up, seeing as there have just been so many brilliant efforts that have caught my eye! From patriotic packaging to seasonal stunts,… Continue reading A Royal Affair Of PR Campaigns 🇬🇧👑
It feels like I blinked and May passed me by! Admittedly, my April PR campaigns blog was fashionably late okay? But it still feels as though this month has flown. Despite this though, there's been an excellent dose of quality campaigns to come out of the last 31 days. So much so, this blog has… Continue reading My Favourite Creative Campaigns Of May 2022
This article first appeared on PRWeek News, where I was so grateful to contribute! It’s the trial of the century and one we can’t avoid, not even for want of trying. As Johnny Depp sues ex-wife Amber Heard for defamation (and she retaliates with a counterclaim), the whole world has watched with intensity as years’… Continue reading Why It’s Wrong For Brands To Get Involved In Depp V Heard
Last week was Mental Health Awareness Week, and though there were plenty of great resources shared - we're all a bit guilty of forgetting about it after the fact aren't we? Every time there's a notable moment or an awareness day, week, or month, mental health is spoken about in abundance, but the truth is,… Continue reading #MentalHealthAwareness – 5 Things PRs Should Remember
This blog is late with no excuses. So with that, let's crack on shall we? It may well be halfway through the next month but I still had a handful of campaigns and ideas in my drafts from April that deserved the (albeit late) recognition for just how awesome they were. Again, sorry it's late… Continue reading My Favourite Creative Campaigns Of April 2022
In the colourful world of marketing, shouting from the rooftops isn’t always the best plan. Sometimes, the quietest moves are the cleverest, sneaking up on consumers when they least expect it. Here’s a peek at five marketing secrets that are all about the hush-hush, working their magic under the radar. Via Pexels 1. Leverage The… Continue reading Mastering Subtlety: 5 Ingenious And Discreet Marketing Strategies*
While we live in a time where everyone has an email address, this doesn’t make it any easier to get in touch with them. While we all have a way to be contacted via email, the amount of emails people receive can seem overwhelming and email opening rates are down in comparison to what they… Continue reading Email Marketing Best Practices for Engagement and Conversion*
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 