Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
If you work in public relations, you'll know that communication with journalists is absolutely fundamental to your successes. You could have the best campaign idea in the world, but if you ain't outreaching it - it ain't getting covered. Sure, with social media and the rest of it, things can catch like wildfire nowadays. But… Continue reading The 12 Things Journalists Want PRs To Know
Usually, pulling off a 'PR gag' takes a great deal of effort. From the ideation stage right through to the actual execution - there's a lot of effort that goes into generating that publicity. However, it's not always the work that goes into a campaign, but rather the imagination and of course - the creativity behind it. And… Continue reading 2019’s Creative Campaigns #14 – Ben & Jerrys’ ‘CBD Ice Cream’
"It’s been over a year since I handed in my dissertation and waved goodbye to my academic life. Three tough-but-brilliant years of studying the practice of public relations all boiled down to producing an epic dissertation. I’d been ready for it since first year, and I wanted to give the project my all." "After completing… Continue reading How Can You Prove The Value Of PR?
So the 21st May will mark the last #CommsSchool session (for now!). I think it's safe to say we've all learned a great deal though. To round off the course, our final 'homework' piece was to write a blog post about everything I've learned so far. And just for good measure, I'm going to drop… Continue reading #CommsSchool Homework – What Have I Learned?
I could actually title this blog post, '1000 Flawed Conceptions Of The PR Industry', but I want to keep you entertained. Because truth be told our industry is parlously flawed. There are many negative perceptions of the Public Relations industry and what it is. This is largely in thanks to a small number of those… Continue reading 22 Flawed Conceptions Of The PR Industry
As a business, you may want to do things that give back to society and raise awareness around certain social, cultural and economic issues. This is fantastic as you can use your brand power to spread the word a lot farther than an individual could. As well as raising awareness and supporting serious issues, you… Continue reading Treading The Fine Line Between PR & Activism* (Paid Collab)
Whether your business is a large one or a small startup, marketing has to be something you pay close attention to. It’s one of the most critical elements of any business. It doesn’t matter what sector you are working in, or even if you are extremely niche; marketing has to occur if you want anyone… Continue reading Which Elements Of Your Marketing Should You Outsource?* (Paid Collab)
When you’re looking to learn more about the global economy, it’s important to have an understanding, as much as you can, from all angles. And that sometimes means looking at the more negative or disruptive side. Which often leads to the idea of economic sanctions. What Are They? Economic sanctions can be defined as a… Continue reading Do Economic Sanctions Work?* (Paid Collab)
Direct mail is undoubtedly one of the oldest forms of marketing. It might surprise you to learn that thousands of businesses still use and depend on direct mail campaigns to boost their sales every day. But with the ever-growing popularity of digital marketing methods, is direct mailing still relevant in 2021 as it was decades… Continue reading Is Direct Mail Marketing Still Relevant In 2021?* (Paid Collab)
Did you know that 81% of us have social media accounts? Apart from the Coronavirus, there aren’t many more outbreaks that have had as big an impact as Facebook, Twitter, and co. But, you might find that you’ve had enough now that it’s starting to lose its sense of novelty. Plus, it’s not as if… Continue reading 4 Signs You’re Becoming Less Social On Social Media* (Paid Collab)
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 