“It’s been over a year since I handed in my dissertation and waved goodbye to my academic life. Three tough-but-brilliant years of studying the practice of public relations all boiled down to producing an epic dissertation. I’d been ready for it since first year, and I wanted to give the project my all.”
“After completing a number of PR internships during my summer breaks and reading weeks, I’d already identified a problem within our industry that I wanted to research, and when completing my literature review I confirmed that this was a topic worth investigating and writing about.”
How can we prove the value of PR (without using the dreaded AVE)? That’s what I explored just over a year ago now for my undergraduate dissertation.
I spoke all about my study and wrote a 1000 word summary of my research over at PR Place. If you fancy learning more about what I found out, you can read more by following this link.
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 