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On my (very dull and rainy!) drive home from today's networking event, light may have been nowhere to be seen outside, but did switch on inside my head. Having just completed only my second-ever solo trip like this, I thought - there's actually a lot to learn here, and I've taken away more than just… Continue reading 4 Things I’ve Learned From My First Networking Events

Evening guys, back on the blog to write about a very important topic – the PR rite of passage, floating something down the Thames. From giant lottery balls to Spiderman and even the Olympic rings, marketing folks have been responsible for keeping London’s waterways active for decades. And honestly, though a part of me has… Continue reading Does Floating Things Down The Thames Still Work?

With Barbenheimer on the horizon, April's roundup includes some PR greatness from Mattell and the Barbie Movie marketing team as well as my FAVOURITE April Fool's joke of the year and the vending machine of my dreams. Here's my pick of my favourite campaigns from the month. My Top 5 PR Campaigns Of April 2023… Continue reading My Top 5 PR Campaigns Of April 2023

I hope it's not just me... March has felt like the longest month EVER. But we're here now. Finally. Spring has arrived and I'm looking forward to a busy month cramming in BrightonSEO, a hen party, a bank holiday weekend, a weekend break and... A house move (hopefully) into 30 short days. I'm nothing if… Continue reading My Top 5 PR Campaigns Of March 2023

FINALLY, spring is on its way. I'm not sure about you, but I've just about had enough dark mornings and evenings - bring on the bees and the blossom because I'm such a spring baby at heart. Anyway, enough of that for now, we've got February to look back on first. Last month, some great… Continue reading My Top 5 PR Campaigns Of February 2023

I don't normally do this, but I was thinking I'd love to have a place I can come back to and look at all the efforts of the past year, without having to go through my monthly Creative Campaign blogs. So, presenting to you, my list of stunts, ranked. Here's what I picked up on… Continue reading 62 Of My Favourite PR Campaigns From 2022, Ranked

This time last year, TikTok officially surpassed Google as the world’s most popular site. The perfect storm of lockdown boredom, a Vine-shaped hole in our hearts to fill and the demise of other social media platforms saw this relatively new idea rocket past its competitors. To date, there are over 1.5 billion active monthly users on the app, just… Continue reading Why I Don’t See TikTok Beating Google

Something probably most of you don't know is that I actually went into PR with the intent to start a career in the music industry. My first kind of work experience was when I joined up with a music management company to help promote new and upcoming indie bands on their books. For a while,… Continue reading The PR-Fuelled Psychology Of FOMO