Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
Love Island, as it does every year, has me gripped by the throat. I'm ashamed to admit that I'm a big fan! But, with about 4 weeks left to go, we're already fast approaching the part I hate - the brand collaborations, the nightclub appearances, and the random partnerships that make absolutely no sense... 🤢… Continue reading Why Coupling Up With Love Islanders May Not Be The W You Think
It's the eve of the Jubilee and I'm about to close my laptop for the long weekend (thanks Her Maj!), however, I couldn't finish up without a little 'platinum special' Creative Campaigns round up, seeing as there have just been so many brilliant efforts that have caught my eye! From patriotic packaging to seasonal stunts,… Continue reading A Royal Affair Of PR Campaigns 🇬🇧👑
This article first appeared on PRWeek News, where I was so grateful to contribute! It’s the trial of the century and one we can’t avoid, not even for want of trying. As Johnny Depp sues ex-wife Amber Heard for defamation (and she retaliates with a counterclaim), the whole world has watched with intensity as years’… Continue reading Why It’s Wrong For Brands To Get Involved In Depp V Heard
Last week was Mental Health Awareness Week, and though there were plenty of great resources shared - we're all a bit guilty of forgetting about it after the fact aren't we? Every time there's a notable moment or an awareness day, week, or month, mental health is spoken about in abundance, but the truth is,… Continue reading #MentalHealthAwareness – 5 Things PRs Should Remember
In the colourful world of marketing, shouting from the rooftops isn’t always the best plan. Sometimes, the quietest moves are the cleverest, sneaking up on consumers when they least expect it. Here’s a peek at five marketing secrets that are all about the hush-hush, working their magic under the radar. Via Pexels 1. Leverage The… Continue reading Mastering Subtlety: 5 Ingenious And Discreet Marketing Strategies*
While we live in a time where everyone has an email address, this doesn’t make it any easier to get in touch with them. While we all have a way to be contacted via email, the amount of emails people receive can seem overwhelming and email opening rates are down in comparison to what they… Continue reading Email Marketing Best Practices for Engagement and Conversion*
This is not the blog post I thought I'd be sitting down to write this weekend. Having just got back from 3 fantastic days at BrightonSEO (if you follow me on Twitter you *might* just know that!) I have a whole host of things I want to, and will, talk about on this blog. But… Continue reading How The F*ck Am I Up For 2 Awards?!
Many businesses use social media to advertise and to build brand awareness. But there is another use for social media that many companies overlook. Social media gives you ready access to thousands of people around the world and there is a lot of data that you can pull from these platforms. This can make it… Continue reading Is Social Media A Good Market Research Tool?*
Hoping to rank higher on the web? Every business can take advantage of various measures that will help push their website up on the search engines. This will boost visibility and also help you see more sales. Let’s discuss the best ways to rank higher on the web. Outsourcing SEO You can take advantage of… Continue reading Cracking the Code: Locking In Higher Search Engine Rankings*
Marketing is a vital part of any business that wants to grow. Without an effective strategy in place, likely, you will not see the growth that you desire. Marketing enables your business to become visible in a variety of places, such as search engines and social media. It also increases the awareness of your brand… Continue reading Important Marketing Mistakes to Avoid*
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 