How to Turn Your Business Website Into a Marketing Success*

Your website is often a customer’s introduction to your business. While websites were once a firmly optional aspect of a business, in the past ten years or so, they have transformed into a necessity. People like to know about what they’re buying and who they’re buying from, which is what a website provides.

More importantly, websites provide amazing marketing opportunities. Ideally, you should be focusing on your website as well as your company when creating a marketing campaign, because it massively increases the chance of someone taking an interest in your product or service.

Website Design and Branding

First, your website should be designed with marketing in mind. If you have a strong brand, that needs to be reflected in your website. Brand colors, fonts, and other design elements should be consistent on each page, and especially on the landing page of your website.

But your website should also be designed well. You want your website to direct customers to where you want them to go while making it easy for them to explore where they want to go. If you have promotions or deals, your landing pages should reflect that and funnel customers to the best deals for them and you.

The font should be easy to read and the website easy to navigate. 

Social Media Links

There’s no point in having a website and social media accounts if they aren’t living up to their full potential. Social media is often the first way to reach out to customers, and your website is where you invite them to learn more.

Creating links between your social media accounts and your website is simple, but important. Add a link to your profile and on social media posts. This makes it much easier for people to find your website, explore your products, and hopefully purchase something.

Content Marketing and SEO

Content marketing is king when it comes to using your website to market your business, and you need to know how to use content correctly.

First of all, content should be relevant to your visitors and engaging. They need to want to read or watch the content on your website. But it should also be relevant to your marketing needs. SEO (search engine optimization) uses search engines to make your website more visible to as many people as possible.

If you’re shopping, you are likely to use a search engine. The search engines are designed to find the most relevant option for you. You can use this system to create a map to your website for customers to find.

Functional, Not Frustrating

Finally, as well as a well-designed website, it should function well. People get annoyed when checkouts take forever or when a website suddenly slows down or crashes. 

Make it simpler by designing a fluid checkout system, ideally with payment API for secure transactions so people find it easy and safe to purchase from your site. This will encourage them to return.