Know How To Market Your Site, Not Just Your Business*

A lot of business owners make the assumption that their website is, first and foremost, a marketing tool for their business. In reality, it’s usually a lot more. It’s the platform for your business, its online representation, a manifestation of your brand and, for a lot of online businesses, it is how you facilitate your services and product sales. As such, your website requires marketing of its own. Here’s how you market it.

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Ensure the visuals are right

Your business’s website is going to be more than just the visual representation of your brand, you should make sure that it also fills that role to the best of its ability. Working with a top-tier web design team can ensure that the visuals represent your site as best as possible.

Build a place of trust

Your website can be a signpost for the legitimacy and trustworthiness of your business. For instance, by making sure that you have signifiers of trust in place, whether it’s a security certificate or a host of well-known trust badges, like those shown at Wisernotify, you can demonstrate that your business is also worth placing their trust in. Of course, this only works as long as you’re providing the service and care to maintain the image you build.

Highlight its convenience to customers

If you’re running an online site, or some other kind of portal to manage your services, then highlight how the features of your site make it easier for your customers to get what they need and expect from it. A key example is integrating things like Inoviopay’s international payment system. If your customers can see that payment and ordering are as easy as can be, they’re more likely to go through with the process.

Promote it as your customer support channel

Your site can also be the place where your customers and clients know they will get the help that they need. Integrating live chat software, for instance, can make it much easier for them to reach a company representative rather than having to call on the phone.

Make it a place of insight and information

Establishing your website’s blog and frequently making posts there can make it a vital source of information for the people who might become your customers. Posting educational, informational, and helpful pieces of content that address questions related to your products,or the problems that your products and services are designed to solve, can build trust that you know what you’re doing.

Spread the word

The launch of your website or the addition of new features should be treated as a major event. Making good use of PR, such as releasing a press release, can help you reach more people than you would otherwise, and may help you build a buzz around your website that gets more eyes on it than usual.

The sooner you understand the value of and role of your business website, the sooner you can get the understanding that it deserves marketing attention of its own. Hopefully, the tips above help you do just that.