Thomas Cook collapse
Student/PR

Thomas Cook Collapse: Compassion From Brands Or Easy PR?

Here's a tough question, but one I wanted to ask (because I love a tricky ask): in wake of Thomas Cook's collapse, there has been an abundance of brands offering the 20,000+ who've lost their jobs positions within their establishments. Some competitors, some not so much. But is this genuine compassion from the organisations, or just an easy shot at PR? 

World famous egg
Student/PR

What an EGG teaches us about social media

"What an egg teaches us about social media" well there's a heading I never thought I'd write. But, in the wake of the recent world record broken for most Instagram likes by a stock photo egg, here I am. The egg in question, perhaps better known as the @world_record_egg, stole the record for 'most liked… Continue reading What an EGG teaches us about social media