Freddie's Flowers Marketing Case Study
Opinion

A Brand That Ticks (Almost) Every Box: Freddie’s Flowers

I think I just discovered my favourite brand. So naturally, I had to write about them. After being sent a free box from one of my friends (shoutout to Rebecca, you're the best!) I was so excited to receive my bouquet in the post. I'd heard nothing but good things of Freddie's Flowers - the UK… Continue reading A Brand That Ticks (Almost) Every Box: Freddie’s Flowers

Opinion, Student/PR

Love Island Proves That ‘5 Seconds Of Fame’ Is A Real Concept

Every year, without fail, we get pulled into the interesting concept that is Love Island. On paper, it sounds pretty terrible. But there's something annoyingly addictive that invests the population and leaves us engaging with the 'islanders' as if they were people we knew personally. If you're part of the small chunk of the population… Continue reading Love Island Proves That ‘5 Seconds Of Fame’ Is A Real Concept

Student/PR

The H&M Crisis – a Marketing Mishap or Nothing of Concern?

If you're a keen Social Media user, it has undoubtedly not escaped your eye that H&M are in the spotlight recently - not, however for any of the right reasons. It caught Twitter's attention that retail giant may have just made a big marketing slip-up that brushed racism - a prevalent modern day issue even now. The acclaimed… Continue reading The H&M Crisis – a Marketing Mishap or Nothing of Concern?