Having worked in digital PR for a while, I've picked up quite a bit, especially in terms of SEO and SERPs etc. One of the most interesting things I found out about however was Domain Authority, a term i'd not heard of before working but could have done with knowing about as a blogger. So,… Continue reading How to Improve your Domain Authority
November saw the release of John Lewis' Christmas ad of 2017 and we were introduced to Moz the Monster. The ad has since generated mixed opinions, I personally thought it was nice, a heart-warming addition to JL's festive archives. However I have to agree with the critics that yes, it lacked their traditional Christmas appeal,… Continue reading Are UK companies festive budgets well spent on Xmas ads?