Pardon the terrible, terrible pun in the title (I can't resist one, really). Let's talk about Build-A-Bear and their infamous campaign that went to pot last week. If you've not managed to hear about the 'incident' yet, then you'd have done well to avoid the news of this terrible campaign. Proposed, developed and executed by… Continue reading How Build a Bear quickly learned that their campaign was a… Bear-y Bad idea
Pardon the in-bad-taste pun in the title, and try not to let it distract you from the matter in hand. Whether you're a K.W. fan or not, you'd still have to be kinda' a hermit to have let his recent Twitter activity slip your eye. Ahead of his latest product launch, Kanye has took to… Continue reading A MAGA Bad Idea?
I'm a big fan of writing about current mishaps and mess-ups that I take note of in the press. Marketing is one of those things that has to be done right. If not, it has the capacity to possibly destroy your brand reputation and ultimately, cause business failure. Here are some of the biggest marketing mess-ups… Continue reading Marketing Mishaps 101
I'm forever going over the importance of social media, and today I have yet another example of how not to use it. Brewdog, the self-proclaimed 'hardcore' beer brand was picked up in the news today regarding their latest product: the Pink IPA. A product which, if you actually read about it has a pretty interesting concept behind.… Continue reading A Good Idea and a Poor Execution
If you're a post-teen student like me you may or may not remember the worldwide popular app 'Yik Yak', which when I started uni was insanely popular amongst students for its humor appeal and ability to give like minded students a common ground to converse upon. What interests me about this particular business however its… Continue reading How Yik Yak Demonstrated the Importance of Honing in on your USP