Student/PR

Are UK companies festive budgets well spent on Xmas ads?

November saw the release of John Lewis' Christmas ad of 2017 and we were introduced to Moz the Monster. The ad has since generated mixed opinions, I personally thought it was nice, a heart-warming addition to JL's festive archives. However I have to agree with the critics that yes, it lacked their traditional Christmas appeal,… Continue reading Are UK companies festive budgets well spent on Xmas ads?