Thomas Cook collapse
Student/PR

Thomas Cook Collapse: Compassion From Brands Or Easy PR?

Here's a tough question, but one I wanted to ask (because I love a tricky ask): in wake of Thomas Cook's collapse, there has been an abundance of brands offering the 20,000+ who've lost their jobs positions within their establishments. Some competitors, some not so much. But is this genuine compassion from the organisations, or just an easy shot at PR? 

Student/PR

What Happens When you can’t Adjust to Changing Times?

Sadly, a store which was once one of the biggest players in the worldwide toy industry, has announced they are going in to administration this week - Toys R Us. The company announced that after failing to find a buyer and meet a £15m tax bill, the store will now enter an 'orderly wind down'… Continue reading What Happens When you can’t Adjust to Changing Times?