Student/PR

Snapchat and their Second Crisis of 2018

Ah Snapchat, it hasn't been a good year so far has it? After losing an estimated $1.3billion following an unwelcomed update, and being disowned by Kylie Jenner (one of their biggest advocates) on the back of that, it could have been thought that Snapchat had seen their last dose of crisis' for the year, but… Continue reading Snapchat and their Second Crisis of 2018

Student/PR

How Yik Yak Demonstrated the Importance of Honing in on your USP

If you're a post-teen student like me you may or may not remember the worldwide popular app 'Yik Yak', which when I started uni was insanely popular amongst students for its humor appeal and ability to give like minded students a common ground to converse upon. What interests me about this particular business however its… Continue reading How Yik Yak Demonstrated the Importance of Honing in on your USP