Influencers can be problematic at the best of times, but the pandemic has really unearthed a lot of issues. Handfuls of high-profile individuals including Fearne McCann, Zara Holland and Molly-Mae Hague have recently been slammed publicity for breaking lockdown rules, which includes flouting isolation, wearing masks incorrectly and travelling to and from restricted countries. This… Continue reading Working With Covid Rule Breaking Influencers
You may have heard the news, you may not have. But yesterday, it broke that BBC 3 series Blindboys Undestroys The World had ‘spiked’ several well known-influencers by asking them to promote a product on their Instagrams that actually contained cyanide – literally yikes! Influencer Fail No.4703403489724987… We know all too well that a lot… Continue reading How Much Influence Should We Allow Influencers To Have?
The ‘Hinch effect’ has struck again. Last year, I wrote about the company Mister Loft Ladder, who saw their Instagram following jump from just 49, to 36.2k followers after one organic endorsement from Mrs Hinch. They had multiple enquiries and probably (though I can’t be 100%) sure, made a great deal of revenue thanks to… Continue reading Why Does Mrs Hinch Have Such An Influence?
There are many mediums of marketing to now explore. Some will work for your brand, some won’t. One modern option that still appears to be very prevalent in 2020, is influencer marketing. However, also in 2020 is the Covid19 pandemic that has quite literally flipped life as we know it on its head. Unfortunately, when… Continue reading Is There Any Point In Influencer Marketing Right Now?
Perhaps inevitably, I am finally writing about TikTok. Truth be told, when this trend started catching on I didn’t anticipate it would be just as big as it is today. Since being launched in 2017, the app has enjoyed exponential growth. Its popularity, so it would seem, peaking around the time that lockdown measures started… Continue reading Is TikTok The Next Big Thing In Influencer Marketing?
I couldn’t wait to write about this one, because honestly what better an argument for influencer marketing than none other than Mrs. Hinch herself? The cleaning sensation has far surpassed giving you inspiration to tidy your home. She’s now a fully-fledged Instagram influencer who has over 2 million devoted followers. Recently, she asked her fans:… Continue reading The Hinch Effect: The Proof That Influencer Marketing Is Still Alive & Kicking
You might’ve heard (and by that I mean: if you haven’t heard, have you been living under a rock?) about now-infamous YouTuber Brooke Haus over the past couple of days. Haus gained her visibility through hatred, after she accidentally uploaded an edited video to her YouTube channel which revealed her abusing her dog. The video… Continue reading How Impactful Is ‘Cancel Culture’?
Everyone knows I love to write, and from time to time I like to vocalise my thoughts in other places too. From expert comments to guest articles, here’s a list of all the places I’ve appeared recently. PR Moment– Learning From The Christmas ads: How To Engage Audiences Bulldog Media – 25 SEO Experts Talk… Continue reading In The News
It seems like we spend a lot of time talking about the benefits of not only a solid Influencer outreach campaign, but also the ‘virality’ it can achieve if all goes well. Certain Influencers have the ability to really make something catch like wildfire (much like Fyre fest, until it metaphorically burned out) and this… Continue reading What Happens When Your Influencer Outreach Backfires? Em Clarkson STICKS IT To Bootea
What are influencers if not influential? The term ‘influencer marketing’ was coined to describe the art of promoting products through a person of interest on social media. It started with the ‘big names’ such as Kylie Jenner, Kim Kardashian etc. and has since funnelled down into what are known as ‘micro-influencers’, who are smaller names… Continue reading Has The Influencer Marketing Bubble Burst?