Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe
Jessica Pardoe is a PR & Lifestyle blogger, writing about public relations and industry knowledge. Here you can find all posts by Jessica, articles are updated regularly and always written with passion.
We all know the value of influencer marketing: targeted brand exposure, building reputation and positive endorsement to name a few. Only last year I was writing about how Mrs. Hinch sent a loft ladder company’s instagram following from 49 to over 30,000 overnight from just a handful of Instagram stories. Her influence is legendary. With… Continue reading How Liable Are Influencers For ‘Hacks’ Gone Wrong?
Influencers can be problematic at the best of times, but the pandemic has really unearthed a lot of issues. Handfuls of high-profile individuals including Fearne McCann, Zara Holland and Molly-Mae Hague have recently been slammed publicity for breaking lockdown rules, which includes flouting isolation, wearing masks incorrectly and travelling to and from restricted countries. This… Continue reading Working With Covid Rule Breaking Influencers
You may have heard the news, you may not have. But yesterday, it broke that BBC 3 series Blindboys Undestroys The World had ‘spiked’ several well known-influencers by asking them to promote a product on their Instagrams that actually contained cyanide – literally yikes! Influencer Fail No.4703403489724987… We know all too well that a lot… Continue reading How Much Influence Should We Allow Influencers To Have?
It feels like I blinked and May passed me by! Admittedly, my April PR campaigns blog was fashionably late okay? But it still feels as though this month has flown. Despite this though, there’s been an excellent dose of quality campaigns to come out of the last 31 days. So much so, this blog has… Continue reading My Favourite Creative Campaigns Of May 2022
Marketing is a tricky game, and even the most experienced professionals can make costly mistakes. However, marketing is essential for any business. That’s why it’s important to understand the standard and lesser-known pitfalls you may encounter. With the right strategies and plenty of caution, you can steer clear of marketing mistakes in 2023. This article… Continue reading Steering Clear of Costly Marketing Mistakes in 2023*
Cards on the table, I’ve been frankly rubbish at talking about the campaigns I love, which is what this blog used to be all about! 2022 is the year I eat that frog and get back into it. I promise I’m not making excuses, but because I used to write about all the wonderful things… Continue reading My Favourite Creative Campaigns Of January 2022
In a recent webinar with Head of Ryanair’s social, Michael Corcoran, one of his arguments that I found particularly compelling (and perhaps a little controversial) was that influencer marketing is on the decline, and is about to be replaced with working with creators instead. Will creator marketing catch on? I’ve been thinking a lot about it since,… Continue reading Ding Ding Ding… Influencer Vs. Creator
Is everything you’ve ever said perfect? Or, like myself and pretty much everyone else I know, have you said things, especially when you were younger, that could be taken pretty badly out of context? Luckily for you, you probably don’t have half the country scrutinising your every move. Quite unlike newly-appointed Creative Director of Pretty… Continue reading Quit With The Cancel Culture, It’s Damaging
Fashion and marketing have been around for centuries. Style is designed to change or keep up with the times, while marketing adapts to sell its product or service. Nowadays, we see this very same advertising strategy used by fashion brands, such as Ralph Lauren. Let’s unpack the synergy between fashion and marketing and their symbiotic… Continue reading A Thousand Words Leave Not The Same Deep Impression As Does A Single Deed*
Oprah Winfrey once said, “Don’t worry about being successful. Just work toward being significant and the success will naturally follow”. And it worked for her, didn’t it? She did not become the world’s wealthiest black woman by chance. She was –still is– significant, and continues to be relevant, years after she retired. This is what… Continue reading Invaluable Questions You Need to Ask to Build a Significant Business*
Jessica Pardoe | PR, Marketing and Communications Blogger | See All Posts By Jessica Pardoe 