What ‘Miss Liverpool’ teaches us about superficiality

Superficiality, is that a word? It sounded right in my head but on paper I had to second guess myself. Anyway, (there is a point to this introduction I promise) upon Googling – just to make sure – I came across the following definition.

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And it reinforced to me that I’ve actually chosen the exact word to demonstrate what I’m looking to talk about today.

That’s because this is the exact kind of term one would pin to something like a beauty contest. Age-old stereotypes and stigmas have led to a general public opinion that models – whether they’re on the runway, in the press, or competing in pageants – are superficial. They lack thoroughness and ‘serious thought’, supposedly. And many would argue there’s not much talent in this profession.

But that’s where many would be wrong.

I’m a big advocate for feminism. Always have been, always will be. And though I generally cannot stand the (again with the stereotypes) thought by many that ‘feminists are men-hating beings’ I’d still identify as one. And no this doesn’t mean I head around throwing chemicals in the faces with men who’re sitting with their legs open on the tube (yes, there’s a video of this happening that makes me cringe endlessly because once again it pins a bad rep on the word ‘feminist’), all it means is that really – I just believe in omitting all of the negative assumptions about women that circulate on a daily basis. One of the main ones being of course. “Oh, you’re a model? You almost certainly must be an airhead then.”

Now (God only knows) I’m not a model. I wouldn’t ever be one (I’ll stick to the PR, thanks). But this example is just one of many that gives an insight into how women are negatively portrayed, the media and the public are both guilty of it.

And this is the exact kind of cliché that we need to get rid of – fast.

Because, if you’re to look into a beauty pageant for example (I have a particular cynosure on Miss Liverpool in this blog as that’s who I’ve got the information on) you’ll actually see that there’s so much more beneath the surface. That sounds exactly like the kind of saying you’d slap on a canvas and hang in your home next to ‘Live Laugh Love’ but actually, it’s a popular saying largely because it has conviction and because it’s true. 

How Miss Liverpool is paving the way to waving goodbye to harmful conventions

I’m sure you’d have heard the old saying – be it from your Mum, your Dad, your Grandma, your Uncle, whoever – that you should never judge a book by its cover. And though it’s drilled into us pretty much as soon as we’re able to walk and talk, aren’t we all guilty of it now and again. Even on a daily basis?


Perhaps one of the biggest and most profound examples of this is, as I’ve mentioned above – are our opinions and our perceptions of the beauty industry. Though many (myself not included) would have you believe that the whole practice of pageants, modelling and so on is cursory – there’s actually so much more than meets the eye.

And, evidencing this now more than ever is Miss Liverpool. Who I’ve been researching and investigating for this post. (Plus, it’s based in my favourite city, so I’m biased).


Miss Liverpool is an annual beauty pageant, from which the winner goes on to compete in Miss England and if successful, goes on to compete in Miss World. (It’s actually the only regional competition that offers this transitional opportunity too).

A spokesperson from Miss Liverpool told me: “often when we hear the words ‘beauty pageant’ we think of what society typically deems beautiful. A nice figure, long hair, pretty face, white gleaming teeth and so on. However, it turns out that this is actually somewhat a nugatory factor when deciding who wins the crown.”

“Yes, the competition includes the projection of a typical catwalk glamorous dress, professional make-up and just-walked-out-of-the-salon hair. But did you know there’s also an IQ round, a sports round and a charity competition? Not to mention that personality, confidence and integrity are all also taken into consideration.”

“So as it turns out, actual ‘attractiveness’ is a very small influence in a larger affair of talents and personality traits. It’s a pity that ‘all-rounder pageant’ doesn’t have the same ring to it.”

So actually, take that – stereotypes. Beauty isn’t at all only skin deep. Your beauty can be evidenced in your personality too, your spirit and your soul. Miss Liverpool teaches us exactly that.

Fancy trying it out for yourself?

Are you feeling a little bit-dumplin’ right now? (If you haven’t watched the film on Netflix, I’d recommend you do as once again it puts pigeonhole views in their place and quite literally gives them the middle finger.)


You can actually sign up for Miss Liverpool now. If you’re a beautiful person, inside and out – they’re gonna want ya. You can register your interest by emailing

P.s. – Thank You!

pr marketing comms finalist badge

You know the score by now, I have a little endnote to post. I’m in a small but brilliant pool of talented and creative writers, and I really do often feel as though I don’t belong here. Therefore, to be in amongst the finalists for the UK blog awards for best PR, Marketing and Comms blog means so much to me… Beyond words.

It’s amazing in fact.

Therefore, I just wanted to say a big… No, a MASSIVE thank you to everyone who voted for me in the awards. If it wasn’t for the people who read my blog and support me every day, I almost certainly wouldn’t bother. So for that, endless gratitude is in order.

Thank you.

While you’re here, please subscribe to my blog by heading back to my homepage and entering your email on the right-hand side of the page.

PR and lifestyle blogger jessica pardoe

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