Pardon the in-bad-taste pun in the title, and try not to let it distract you from the matter in hand.
Whether you’re a K.W. fan or not, you’d still have to be kinda’ a hermit to have let his recent Twitter activity slip your eye. Ahead of his latest product launch, Kanye has took to Twitter to tweet, well just about anything and everything. Including the classics such as…
And let’s not forget…
It’s confusing and a little unorthodox to say the least but I mean, he is gathering attention exactly when he needs to be. So, for that Kanye you’re doing it right.
One thing not so PR-prolific about his avid tweeting, however, has been the unprecedented support for Donald Trump that came literally out of nowhere. Like, who’d have known eh? Kanye West tweeted numerous messages of support for Trump last night and its safe to say, it’s come back to bite him.
It was noted by some that Kanye’s Twitter followers saw a uncanny fluctuation last night. Apparently going from 27m right down to 18m. This was an apparent fault of Twitter (as revealed this morning) but it’s something that at the time, I didn’t doubt to be true.
But why the K.W. backlash, and why the ‘apparent‘ dramatic drop in followers?
Herein lies the power of one tweet from an influential person on social media.
All it takes is one questionable tweet from a popular public profile to send the social media population in to frenzy. It’s commonly known that Twitter is divided when it comes to Donald Trump and though he sure has many fans on the site, he also has many more who’re the complete opposite.
I’m all for freedom of speech, but when you’re a person of power, or more so a celebrity then it’s always worth investing in a PR-boffin’s second opinion before anything goes out that could be questionable and thus damaging to your career and/or image. An example of someone doing it right is Daniel Handler (a.k.a. Lemony Snicket). A great proportion of his SM activity is handled solely by his PR associate and that, in my (very humble) opinion is one of the best ways of getting it right.
Am I saying we should never tweet our feelings, or practice our right to free speech? Absolutely not. Scream what you have to say from the rooftops to the world if you must. However, it’s always worth bearing in mind the repercussions of riskier opinions if you’re a person of influence as Kanye is.
With his aforementioned upcoming product release, one thing is for certain: Kanye’s got people talking about him left right and center. Is this good for his presence? Absolutely. Is this good for his image and reputation on the other hand? Not so much.
Whilst it’s all good and well having your name come out of peoples’ mouths, when it is followed by negativity then this is something you’re (probablyyyyyy) going to want to avoid.
At least his wife has the right idea…
(Forever big up the Kardashian-Jenner PR machine)
In all seriousness, though, I feel she’s hit the nail on the head when it comes to my general opinion. Whatever your political stance or personal opinion, we live in a world where we are luckily free to voice it. From a PR point of view, nevertheless, it’s forever interesting to see the repercussions such actions can have on a person of influence when they break the boundaries and express something arguably controversial.
And, of course, there’s the entirely different argument all together. Is this all an intentional plan to raise Kanye as a talking point ahead of the incoming ‘Yeezy’ drop? For me, I’d think surely not. People talking about you is only a good thing if they are talking positives right? (Perhaps i’m just too much of an innocent beginner in the PR world…?)
The moral of the story is, if you’re a key person in the public eye then it’s perhaps best to take a backseat when it comes to ardent tweeting (I think that’s something we can learn from Donald Trump himself, actually). Or, if you do feel it necessary to voice opinions that you know are likely to face backlash, then be prepared for it. That’s all i’m saying.
So, what do you think? PR stunt? A downright duff move or, do you side with Kanye no matter what he says or does? Let me know in the comments below, i’d love to hear others’ opinions.